I influence anybody who is able to get through the chaos of my first impression.

Gary Vaynerchuk

How can acting like a chameleon help you win the game? Can picking a proximal peer help you move others to act on an important matter? Today’s Daily Dose, shared by Fight Mediocrity,  is a book review of Invisible Influence by Jonah Berger. Check it out below:

Invisible Influence: The Hidden Forces that Shape Behavior

Jonah is a PhD and marketing professional turned best-selling author. Jonah uses behavioral sciences and concentrates his work on human decision-making; his first book Contagious was an awesome study on what makes things popular in our culture. Connect with his work via his site, and on Twitter.

Fight Mediocrity is a channel created by  Malkhaz Geldiashvili, a channel which has rapidly enticed almost half a million subscribers! Malkhaz has recently been able to attract authors to narrate his animated review of their books which is a unique hallmark of his work. Find Fight Mediocrity on Facebook, Twitter and YouTube for some pretty amazing studies and reviews.

Many thanks to Malkhaz Geldiashvili and Jonah Berger for their work, continued success to them both.

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